Resources

Dreamhost, Web Hosting + Domain registration (email us for $15 off hosting)
Adobe Contribute - Make your own web edits
WordPress - Create a blog in WordPress
Blogger - Create a blog with Blogger
YouSendIt - A free online service to email large files
iStockPhoto - Affordable stock photograhy
Green Chair Studio - Photography Services
Sarah Cook Design - Beautiful Graphic Design

Recommended Reading

Amazon.com review: Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

Amazon.com review: Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs
While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

Amazon.com review: Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks, JetBlue, KrispyKreme, Apple and DutchBoy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Amazon.com review: No One Cares What You Had for Lunch: 100 Ideas for Your Blog
Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. No One Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts.

Amazon.com review: Don't Make Me Think
Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

 

Amazon.com review: Web Copy That Sells
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Amazon.com review: Managing Brand You
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Amazon.com review: Designing Web Usability
Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow.


Paula Austin Designs, LLC - Portland, Oregon
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